![]() ![]() You'll now see options for the different kinds of conversion sources you can track.Click the plus button to create a new conversion action.Under “Measurement,” click Conversions.Click the tools icon in the upper right corner of your account.Here's how to create a new offline conversion action: You'll need to create a new conversion action for each kind of offline conversion you'd like to measure, such as "lead qualified" or a "deal won." You can measure as many offline conversion actions as you want. Part 1: Create one or more import conversion actions There are 2 parts to setting up imports for offline conversion imports: creating a conversion action in your Google Ads account, and configuring your website and lead tracking system. Conversions uploaded more than 90 days after the associated last click won't be imported by Google Ads and will therefore not show up in your conversion statistics. You have a click-to-conversion cycle that is less than 90 days.The GCLID is case sensitive, so make sure you’re uploading it correctly. You'd want to be able to do this, for example, in your lead tracking system. You can store each GCLID with the corresponding prospect's information that's gathered on your website.This lets you capture the GCLID (Google Click Identifier) parameter that's appended to the URL that people click through from one of your ads. You can make code changes to all of your web pages.This lets you import offline conversions. ![]() To import offline conversions for your business using the GCLID (Google Click Identifier), you'll want to make sure the following applies to you: If you have lead form user-provided data, read Set up enhanced conversions for leads. ![]() Note: The instructions in this article explain how to use the GCLID (Google Click Identifier) to import offline conversions. ![]()
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